Gulf Oil Corporation Ltd., a Hinduja Group company, has made an aggressive bid to augment its presence in the passenger car motor oil (PCMO) segment by launching three new products in Mumbai.
Aug. 18, 2009 – PRLog — The Gulf Brand, which has a presence in over 80 countries worldwide, has been associated with several achievements that have benefited vehicle owners across categories. The brand has a rich and illustrious history with motorsport & endurance racing. Gulf Oil has been present in India for over 8 decades & has established itself as one of the well accepted lubricant brands. Yuvraj Singh, Irfan Pathan, S Sreesanth and Piyush Chawla, players from the Kings XI Punjab IPL team, of which Gulf Oil is the Official Team Partner, unveiled the products.
Says Ravi Chawla, President – Lubes Business, Gulf Oil Corporation Ltd., “The passenger cars segment is doing well and has been registering growth even in these challenging times. With the economy showing signs of recovery, the segment is expected to witness attractive growth. With Gulf Multi G 20W-50 already well entrenched in the mass based entry level segment of passenger cars, Gulf Oil is launching three new products to cater to the newly emerging premium and top- end segment of petrol engine passenger cars as well as all diesel engine passenger cars and utility vehicles.”
Dr Y P Rao, Global Technology Manager, Gulf Oil International says, “The strong and diverse global portfolio of Passenger Car Motor Oils of Gulf Oil International consisting of flagship brands like ‘Gulf Formula’ and ‘Gulf MAX’ are backed by approvals from major international Car manufacturers like Mercedes Benz, Volkswagen, BMW, Renault, Porsche etc and American Petroleum Institute (API) against their latest specifications”
Dr Rao further adds “In continuation of our efforts to bring the global technology to address the local needs, these three products are being brought to India to address the evolving engine oil requirements”
The three products being launched are Gulf MAX Supreme 20W-50, Gulf MAX Supreme 5W-30 & Gulf MAX TD 15W-40
The special feature of these products has been encapsulated as MX 4 technology which offers the benefits of
Extended Engine Life
Enhanced Engine Cleanliness
Superior Engine Protection.
Each of the three products also delivers an additional benefit
Gulf MAX Supreme 20W-50
Targeted at Premium Segment Cars
Specially developed for the high performance petrol, CNG and LPG engines
Suitable for Maruti Esteem, Wagon R, Swift, ZEN Estilo, Hyundai I 10 & I 20, Getz
Exceeds the performance requirements of API SM
Offers MX 4 technology benefits + Enhanced Wear Protection.
Gulf MAX Supreme 5W-30
Targeted at Top End Segment Cars
Specially developed for the modern high output petrol engines of top-end passenger cars for city as well as highway driving conditions.
Suitable for petrol driven passenger cars like Maruti SX 4, A Star, Grand Vitara, Ford Ikon, Fiesta, Fusion, Hundai Verna, Toyota Corolla, Altis, Camry, Honda
Exceeds the performance requirements of API SM (Energy conserving) and ILSAC GF-4
Offers MX 4 technology benefits + Fuel Saving Benefit.
Gulf MAX TD 15W-40
Targeted at Diesel Cars and Utility Vehicles
Specially developed for the modern high performance diesel passenger cars, MUVs and SUVs for both cities as well as well as highway driving conditions.
It is suited for all diesel driven passenger cars and utility vehicles like Tata Indica, Indigo, Safari, Innova, Tavera, Captiva, Scorpio, Bolero, Skoda, Logan, Swift Dzire
Exceeds the performance requirements of API CI-4 / SL and ACEA A3 / B3
Offers MX 4 technology benefits + Enhanced Power.